Right-vendors are defined as sponsorship agencies that have the right to sell sponsorship packages from others (e.g. Teams or Clubs). Succesful right-vendors are, for example, Lagardere Sports or infront. These right-vendors almost solely focus on professional sports and they demand exclusivity for the marketing rights.
Small clubs or individual athletes often do not have a right-vendor. That is where Sponsoo comes into play. Sponsoo basically acts as a right-vendor for all the athletes and clubs registered on the platform. But in contrast to the big agencies, Sponsoo does not demand exclusivity - meaning that athletes can look for more sponsors beyond Sponsoo.
Right-vendors often work on a comission-based payment. The usual comission-rate is at least 20%. This implies that if a sponsorship is worth 1000€ , the right-vendor will recieve 200€ comission. Due to the high sales-effort, that 20% comission is generally justified.
The clubs of the German "Bundesliga" work with the following right-vendors (source: if not stated otherwise: SPONSORs (2014):
| Club | Right-Vendor |
|---|---|
| 1.FC Köln | self-marketing (Naming-Right), Infront |
| 1. FSV Mainz 05 | Infront |
| Bayer 04 Leverkusen | Bayer 04 Marketing GmbH in coorperation with Lagardère Sports |
| Borussia Dortmund | Lagardère Sports |
| Borussia Mönchengladbach | self-marketing |
| Eintracht Frankfurt | Lagardère Sports |
| FC Augsburg | Lagardère Sports |
| FC Bayern München | self-marketing |
| FC Ingolstadt | self-marketing in coorperation with UFA Sports |
| FC Schalke 04 | self-marketing |
| Hamburger SV | Lagardère Sports |
| Hannover 96 | Lagardère Sports |
| Hertha BSC Berlin | Lagardère Sports |
| SV Darmstadt 98 |
self-marketing |
| SV Werder Bremen | self-marketing, Infront (stadium-born rights, main sponsor) |
| TSG 1899 Hoffenheim | self-marketing |
| VFB Stuttgart | self-marketing |
| VFL Wolfsburg | self-marketing |