Summary
Description
What is Calcio Storico? Think NFL meets UFC meets WWE, coupled with the cultural fandemonium of the Cirque du Soleil.
It is among the most dynamic and crazy sporting traditions in history: Italian popes and princes used to compete. The game is a 27 vs. 27, no pads, no substitutions, full-contact ball-based sport, played annually among the four neighborhoods of Florence.
In May of 2025, Tekmeron won the Calcio Storico broadcast and merchandising rights from the city of Florence, and in the following three weeks were able to turn around and produce its first live international broadcast on quite short notice.
In June 2026, we are bringing the annual Florence final to the world again as a globally distributed live media event.
For sponsors, we are offering the opportunity to align your brand with the history and values of Calcio Storico - tradition, honor, pride, and glory - while gaining access to a young, digitally-native audience. Sponsorships can include in-person activations at the event, presence across the stream, and social media integration.
Key figures for sponsors
We are launching a marketing campaign beginning May 1 with an approximate budget of 1 million USD that is projected to generate 26.18 million impressions and drive viewership for the global broadcast.
In the past, Calcio Storico has gained significant press and social media traction, including the Netflix Home Game series and short documentaries on YouTube that have each garnered millions of views.