Sportikon 4.0 - Sponsorship profile | Sponsoo
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Summary

SPORTIKON 4.0 is largest sports fest, hosts 1800+ athletes, 100+ universities and 20,000+ footfall over 4 days, backed by The Times Group.

Description

SPORTIKON 4.0 is not just a sports fest; it is one of Bennett University’s largest and most high-impact inter-university sporting events, bringing together 1800+ athletes, 20,000+ footfall, and participation from 100+ universities across 11+ states over four action-packed days.

For sponsors, SPORTIKON offers direct access to India’s most influential youth demographic (18–24 years)—a segment that is highly active, brand-aware, and difficult to reach through conventional advertising. Unlike passive promotions, SPORTIKON enables real engagement through live sporting action, product trials, athlete interaction, and experiential brand activations.

Backed by Bennett University under the aegis of The Times Group, the event carries strong credibility, trust, and professional execution, ensuring that sponsor brands are represented with integrity and high visibility. From premium on-ground branding and digital promotions to post-event content and long-term recall, sponsors benefit from multi-touchpoint exposure before, during, and after the event.

By sponsoring SPORTIKON 4.0, brands don’t just gain visibility—they align themselves with performance, discipline, ambition, and youth culture, positioning their brand at the heart of India’s growing collegiate sports ecosystem.

Reach / Links

Key figures for sponsors

 

📊 Event Scale & Reach

  • 20,000+ on-ground footfall over 4 days

  • 1800+ participating athletes

  • 100+ universities & colleges

  • 11+ states represented

  • 20+ sporting disciplines

  • India’s largest inter-university sports events at Bennett University

🎯 Target Audience

  • Primary age group: 18–24 years

  • Highly active, sports-driven, brand-aware youth

  • Athletes, students, fitness enthusiasts & content creators

📱 Digital & Social Media Reach

  • 34.5K+ Instagram followers

  • 91K+ social media reach

  • 15K+ subscribers

  • High engagement through reels, stories, posts & live updates

  • Pre-event, live-event & post-event digital amplification

📰 Media & Institutional Credibility

  • Hosted by Bennett University, under the aegis of The Times Group

  • Backed by a 180+ year legacy of trust and media influence

  • Strong potential for press visibility and post-event coverage

  • Professionally documented through aftermovies, reports & digital content

🏟️ On-Ground Brand Exposure

  • Branding across:

    • Main sports arena & high-footfall zones

    • Entry gates, stages & podium backdrops

    • Certificates, trophies & merchandise

  • Live announcements & audience interaction

  • Opportunity for stalls, product trials & brand activations

📈 Long-Term Visibility

  • Post-event aftermovies & recap content

  • Social media highlights & tagged posts

  • Annual SPORTIKON report & archives

  • Extended brand recall beyond event days

 

 

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