Summary
Description
Why you should sponor USA Netball:
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An underserved, high-growth US market. Netball is hugely popular globally — over 20 million players across 80+ countries — but remains an emerging sport in the US. Sponsors can get in early at a fraction of the cost of saturated sports like basketball or soccer, and ride the growth curve.
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A female-dominant, brand-loyal audience. With ~90% female participation, netball offers direct access to women and girls — a demographic many consumer brands actively target, in a sport with strong community and family engagement.
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Diverse, inclusive reach with deep diaspora roots. Netball in the US is powered by communities with lived experience of the sport — Pacific Islanders, Caribbean Americans, and Commonwealth-country diasporas — where netball is already culturally embedded, passed down through families, and tied to community identity. School and classroom initiatives extend that visibility from grassroots through to elite competition, giving sponsors reach across both heritage netball communities and the next generation of US-born players.
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International netball, national championships & the future of a National Netball League. USA Netball owns the US national team pathway and the National Championships — and is building toward a premier National Netball League as the future top-level netball competition in the US. This is the platform offering brand exposure across team kits, broadcasts, and live events, from domestic competition through to the international stage.
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The Olympic halo. Netball is actively bidding for inclusion in Brisbane 2032, and USA Netball is publicly backing the World Netball "Back the Bid" campaign. A sponsor aligned now stands to benefit from the visibility surge if the sport gains Olympic status — a once-in-a-generation branding moment.
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Cross-sport crossover potential. USA Netball is actively recruiting "crossover athletes" from basketball, volleyball, and handball, which expands the addressable athlete and fan pipeline beyond traditional netball communities — opening sponsorship value into the orbits of more established US sports.